What is email marketing automation?

Email marketing automation is a valuable marketing tool which enables you to build customer relationships. By automating your email campaigns you can build a profile of your prospects and customers so that you only contact them with information they are likely to be interested in. This is based on their previous interactions, meaning you don’t overload people with information that is of no interest to them.

An example of a simple Email Automation Campaign

A car dealer sends out an introduction email to its database detailing their latest offers on their new models. Our email automation software (rmcom) will automatically record which link each email record clicks on. Based on this information, a second email will automatically be sent giving more information on the model of the car/s they (have previously clicked on) are interested in.

[typography font=”Quattrocento Sans” size=”24″ size_format=”px”]Number of email accounts in the world = 3.2 billion
91% of email users check their account daily[/typography]

Read on to discover the many benefits of Email Automation and how it can help your business increase sales.

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Develop Prospects[/typography] Email is a tried and tested way of engaging prospects and existing customers alike. With automated email campaigns you filter your marketing campaigns so that you only send relevant messages to your prospects. The more you can relate to people with engaging relevant information, the more likely they are to interact with you and ultimately become a customer.

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Timing is everything[/typography] You can programme rmcom to automatically contact records at timely intervals. This can be based around key buying dates (contract renewal dates) or you can send emails  one day, one week or one month after a previous email has been opened- Anything is possible!

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Personalised Communication[/typography] One of the most basic functions of rmcom is that you can personalise your email campaigns effortlessly.

[typography font=”Quattrocento Sans” size=”24″ size_format=”px”]A personalised subject line can increase your open rates by over 35%[/typography]

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Unopened email still gets your brand gets promoted[/typography]

Every time emails are sent you increase your brand awareness, just by appearing in their inbox. Remember 93% of emails are checked daily, so even if your email is not opened the odds are high that your company name has been seen just by landing in their inbox.

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Every communication will (eventually) be read[/typography]

If your email isn’t read within a specified time scale, rmcom can be programmed so that your communication will automatically re-send, again and again until it is opened.

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Work your hot sales leads[/typography]

By automating your email campaigns, you free up your sales team’s time to focus on the hot sales leads your campaigns produce.
Every time someone interacts with your email a notification can be sent to your sales team so that they can follow this up….in real time if required!

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Ongoing Promotion of your Business[/typography] Email automation continuously keeps in contact with your customers. The more frequently your name appears in someone’s inbox, the more likely they are to recognise your company name, remember it, and buy from you when the time is right.

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Reach customers on mobile[/typography]

People check emails on their smart phones. Reaching your customer on their mobile gets your email read, clicked-through and converted. We can also set up campaigns to reach your customers via SMS campaigns.

[typography font=”Quattrocento Sans” size=”24″ size_format=”px”]You will increase your website traffic through email automation.[/typography]

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Drive traffic to your website and record it[/typography] Email gets people who are interested in your brand to click-through to your website. rmcom will record the pages they click through to and even what time of day they are likely to read your email. All this makes targeted marketing campaigns much easier and extremley cost effective.

Get in touch with Renew Marketing if you would like to understand more about how rmcom can streamline your sales process and generate additional sales using email marketing automation.

By Lorraine Mullins