Mobile compatible marketing

Mobile compatible marketing -ABC guide

Mobile compatible marketing – ‘going mobile’ or being ‘mobile compatible’ is one of the most current topics in digital marketing. Customers often ask us to factor this in to our solutions and it is for all the right reasons.

This simple ABC gives you an overview of the main considerations that affect moving your communications into mobile territory

A – relevance

You should use the analytical information available to you to decide just how important mobile compatible marketing is. Often when we look at analytics for our clients, the results aren’t what our customers expect. This isn’t solely specific to the use of mobile either. It is surprising how many organisations still don’t use analytics to evaluate their online and digital marketing investments. It’s a free service and helps you make informed decisions about developing your online and email strategies.
Keep your choices in perspective.

B – design

The whole point of mobile compatible marketing is useability. Responsive websites and email work on the principle that on a smaller screen (than a desktop) they look different. This may mean bigger and fewer buttons, larger images and simplified navigation.
The general rule of thumb for us is – the rule of thumb. If a user has to use any more than their thumb to navigate your media, it has failed. If, however you can successfully navigate your media with the use of a single thumb, the design is ticking the first part of the ‘designed for mobile’ criteria. There are other considerations too, including colour choices, font sizes.
The primary focus is the rule of thumb.

C – investment

Going mobile doesn’t need to cost a fortune and you are able to adapt existing collateral relatively easy. Brand new collateral is even easier to achieve the cross over with many templates and themes being responsive out of the box. These form a strong set of foundations to edit and tweak to make them suit your needs exactly.
In terms of budgeting, you will need to allow additional resource for design and programming but its not something you need to do all at once. If you follow the advice in A and B you’ll find that your budget will stretch and accommodate a number of mobile optimised solutions without causing any major upsets.

In conclusion, moving to mobile compatible marketing is as easy as it is effective.

If you need help taking your collateral to mobile readiness, there’s plenty of help at hand.

By Ryan Mullins

Email marketing guide for novices

Email Marketing Guide

Email marketing is probably the most common form of marketing. Marketers in large companies, small companies and everything in between use email marketing. Email marketing crosses all sectors and is used for all sorts of communication. This Email marketing guide gives you an insight.

Why is email marketing so popular?

Which email platform should you choose?

In truth, you’ve likely already got a system in place. The first thing to do is make sure you’re utilising it to it’s full potential. The discipline of regular email marketing is something marketing teams must be well versed in. You should only consider changing what you’re already using if you’ve identified shortcomings. If you have, are they hindering results?

With so many variables what do you need to get right with email marketing? A point hotly debated by many, we at renew use an evidence-based approach as our standard.

Data

The number 1 critical factor with email marketing is data. The quality of your data determines the scope of your success. As such some sectors achieve great success, while others continue to struggle.

Subject line

Millions of emails don’t get past the subject line and go straight to the trash can. Your subject line is the first part of your email marketing that’s easy to test. It’s also easy to determine what works.

Responsiveness

Does your email marketing work on a mobile phone?

A huge proportion of email marketing is viewed on mobile. If you haven’t thought of your target audience and user, you risk the trash can. Why risk recipients unsubscribing by sending emails they can’t view on all devices.

Content

As with websites, is the content of your email focused on the recipient? First step is forget what you want to say and consider what the recipient wants to read. The more you bring content round in line with this, the greater your successes are likely to be.

Call to action

What should someone do upon reading your email? What action do you want them to take? What’s in it for the recipient? Your call to action needs to be obvious and direct. Make it easy for your recipients.

By using good data, a subject line that will grab the right kind of attention. A format that can be easily read, content that they’ll want and a clear call to action. The basic formula for successful email marketing.

At Renew Marketing, email marketing delivered for clients takes all this into account..

Our email marketing clients contact us because they want better results from their marketing.

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Issue marketing brief

Complete the simple to use form for issuing a solid marketing brief to your team of choice.

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Website test and recommendations

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Email marketing for beginners

Email Marketing

Email marketing, one of the most common forms of marketing. Marketers in large companies, small companies and all points between use email marketing. Email marketing crosses all sectors and is used for all sorts of communication.

Which email marketing platform should you choose?

So you’ve already got a system in place, the first thing to do is make sure you’re utilising it to it’s full potential. Even with all the other tools available, the discipline of regular email marketing is something all marketing teams need to be well versed in. You should only consider changing what you’re already using if you have found shortcomings in your platform that hinders results.

With so many variables what do you need to get right with email campaigns?
A contentious point fiercely debated by many, we at renew use an evidence based measurable marketing approach as standard.

Data

The number 1 critical factor with email marketing is data. The quality of your data determines the scope of your success. This is why some sectors should expect greater success than others, and conversely why other sectors can struggle to get off the starting blocks.

Subject line

Millions of emails don’t get past the subject line and go straight to the trash can. Fact is, your subject line is the first part of your email that’s easy to test and find out what works and what doesn’t. So ensuring that this element of your email is right is imperative.

Responsiveness

Does your email work on a mobile phone? With such an almighty proportion of email marketing being viewed on mobile, if you haven’t thought of your target audience and user, you risk the trash can and unsubscribe buttons just by having emails that can’t be viewed on all devices.

Content

As with websites, focus your content on the recipient. First step is forget what you want to say, consider what the recipient wants to read. The more you can bring your content round to this method of development, the greater the success.

Call to action

What should someone do upon reading your email? What action will they take? What’s in it for the recipient? Your call to action needs to be obvious and direct. Therefore make it easy for your recipients.

So by using decent data, a subject line that will grab the right kind of attention, a format that recipients can read easily, content that they’ll want and a clear call to action, the basic formula for successful email marketing is explained.

At Renew Marketing, the solutions delivered for clients take all this into account and a whole lot more.

Most of our email marketing clients contact us because they want to achieve better results from their activities.

Request call back

Issue marketing brief

Complete the simple to use form for issuing a solid marketing brief to your team of choice.

[su_black_button linkurl=”http://www.renewmarketing.co.uk/forms/free-create-marketing-brief-form-template/” linktext=”ISSUE BRIEF”]

Website test and recommendations

Complete the simple to use form for issuing a solid marketing brief to your team of choice.

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Bedford Marketing Agency

Setting up a Bedford Marketing Agency

From an early age the ambition was to set up a Bedford marketing agency. I was always interested in artwork and design as a youngster and my father said to me while I was at school “you’ll never make money as an artist”. Whether that’s what he meant or he wanted more for the investment he’d made in school fees I’m not sure. This sparked even more of an interest for me though. I’m not someone who gives in easily and generating an income from the thing I love most became my principal objective. So from the age of around 15 I knew my Bedford marketing agency was how I’d get the career I wanted.

Moving my Bedford marketing agency into an office

In 2012, the time came to set up Renew Marketing, my Bedford Marketing Agency. Initially I was working from home with a handful of clients and the business grew pretty swiftly. In December 2015, we had outgrown the conservatory at home and needed premises. The company was moved into serviced offices on the Elms Farm Industrial Estate and that’s where we’ve been since.

Not only do I get to cycle to work, which I love as I’m also a cycling coach, but we have a beautiful clean office from which we can service our marketing clients. Being only a couple of miles from home avoids any traffic issues and enables a quick trip home at lunch time or any other time if needs be.

Moving the company into our Bedford office was one of the best decisions I’ve taken for the company. Not only can we now entertain client visits but it also makes my home my home. When you work hard it’s important to be able to have the choice about separating work and leisure. The alternative can lead to a distinct blurring of lines which can affect both sides of life.

So, if you’re looking for a Bedford marketing agency and want to receive practical advice and solutions, get in touch, we’d love to hear from you. The approach we take is about using evidence and being measurable. For most company owners and marketers this will be music to your ears. No fluff, no fuss, no nonsense. We aren’t about big ideas, quite the opposite, this Bedford marketing agency is about evidence based measurable marketing. Let’s face it, most people want to know how well their investments are performing.

[su_rm_boilerplate_with_image boilerhead=”Contact us now.” boilerimage=”http://www.renewmarketing.co.uk/wp-content/uploads/2015/09/rm-slider-073.jpg” boilertext=”Get in touch straight away, we’d love to hear from you.” buttonlink=”http://www.renewmarketing.co.uk/contact/” boilerbutton=”CONTACT PAGE”]63% of survey respondents indicate that the ability to set measurable objectives for each of their campaigns is the biggest value driver of marketing automation.[/su_rm_boilerplate_with_image]

Email marketing for insurance brokers

Email marketing for insurance brokers should be part of the toolkit. Marketing automation using email, SMS and Social Media offers significant benefits.

Is the insurance premium the only reason you didn’t win that business?

How many times have you heard an insurance broker say this?

We’re struggling to win business. When we quote, the rate gets fed back to the holding insurers or brokers and they just match premiums. We can’t compete with some of the rock bottom insurance premiums quoted online.

I’ve heard statements like this repeated time after time by insurance brokers. Insurance is a market where outgoing communication isn’t executed particularly well. There are ways to improve this and using email to market insurance services is one of the ways to do it.

Buying Decisions

Price will always feature, but several other factors also influence buying decisions. Remembering this is the key to success in this tough, competitive market. If you need a bit of convincing then just take a look around……

Are you only seeing the cheapest cars on the road?

Do we only ever wear the cheapest clothes?

Do we buy houses because they are cheap or book the cheapest holidays?

Are people only take their cars to a back street garage for repairs because they are cheap?

The answer to these question is simple, NO!

Help Them With Their Decision

So, with email marketing for insurance brokers why are so many of us still trying to sell on price? Let’s consider what a company owner may think. what influences their buying decision, what must they consider:

Many are not really sure what they are buying and are TRUSTING the advice of a professional to guide them. They are buying a product that they hope they will not need but TRUST that if they do need it, it will work. A buying decision is as much based on trust as it is on price. So, how can you build that all important trust in the insurance sector?

REGULAR OUTGOING CONTACT – remind people who you are and what you do well

Share RELEVANT INSURANCE RELATED NEWS & INFORMATION that will help build your professional image

MAKE PEOPLE UNDERSTAND that you are a professional insurance brokerage they can trust

Email marketing insurance services

You should understand that a major part of your business is all about how you market yourself. Without marketing even the best products in the world would have no audience.

The key to successful marketing is building a virtual relationship with prospective clients. Give them confidence that they are buying a product from you based on more than price alone.

So your prospects have not heard from you in 12 months. What is going to make them want to talk to you over the competition?

One answer lies in making your insurance company and offerings stand out. You can achieve this using intelligent marketing automation. Makes your prospects WANT to engage with you.

Build a brand that represents trust. With trust, before you even try to sell a policy the price becomes a secondary consideration. It will have taken many years to become an insurance professional.

The learning curve for email marketing insurance services may not match your insurance experience. You’ve got three choices:

Employ a full time marketing person who will install marketing automation

Outsource

Do nothing

In Conclusion

The insurance sector and business generally changes all the time. don’t be the company that gets left behind without marketing automation!

Tell us how we can help you communicate better with marketing automation. We can build a profile for your business that your clients and prospects will find hard not to trust.

– Lorraine Mullins

5 essential tips for responsive email.

5 Essential Tips For Responsive Email

Most marketers accept fully that their websites need to be responsive. responsive email is another essential tool. It’s pretty obvious that if more people are viewing sites on their phones then there needs to be consideration made when designing and building to accommodate this.

So the latest trend is making email responsive, and that’s not quite so easy. Admittedly you can purchase some beautiful ready made templates but as with anything cheap, expect issues!

1. Do you need responsive email?

In the interests of keeping costs minimal, and with today’s customer preference automation, you may find it simpler to bias your email template to mobile, or to desk top, perhaps even have two versions. Responsive emails are tricky to code and less robust in execution than those optimised specifically for particular devices.

2. How to decide how much you need responsive email?

Although many people carry multiple devices, you’ll find they may use different ones for different actions. Eg a short email from a customer may be read, replied to and resolved via mobile yet information heavy messages may be read and responded to more often on tablet or desktop/laptop.

3. The law of diminishing returns plays a huge role.

Having established which devices your subscribers are using and whether responsive is entirely necessary, there’s another issue to consider. Mobile and tablet, unlike desk and laptop, have huge variety in screen size and resolution. You could spend weeks perfecting your design to look on point on every single device BUT if 90+% of your subscribers are iPhone and Samsung mobile users, you must not expect the extra effort of optimising for another screen resolution to pay you huge returns. It simply won’t happen.

4. Content over design.

The most effective emails have 2 simple principles.
A. Brilliant subject lines
B. Relevant content
The truth is that design is a tertiary consideration because without A, subscribers won’t even open it and without B, it’s heading for the trash can. Also, you should really consider the amount of ugly sites and landing pages you’ve viewed, read and gleaned information from. Design without function is in our opinion criminal.

5. Know your place.

Although it’s brilliant to aspire to better things and to want the best, it’s easy to forget sometimes that the best normally has a budget to suit. If you’re looking at someone else’s template(s) and wanting the same, you should first consider how much budget the company in question has applied to their campaigns and also how many people they are sending them out to. You’re never going to get a rolex on a casio budget unless there’s something seriously wrong with it.
Concentrate on the 4 tips above and keep this one in mind.

Your top take aways are these:

1. Good is good enough
2. Budget needs to be reflective of return

By Ryan Mullins

2 email marketing techniques that deliver better results

What are the best email marketing techniques to deliver results? The debate goes on as to how to gain maximum effectiveness from email marketing. There is evidence to show that email marketing works best in both pre-sales and after sales strategies. The key to the most effective email marketing is the timing and the content.

Today’s world is very much about service and content on demand. Personalisation is also high on the agenda for many marketing managers (although this may be misunderstood). I did read recently that subscribers and consumers have become very accustomed to personalisation and are starting to question the safety of their data.

So how do personalised email marketing strategies work most effectively?
How can you maximise engagement and return on investment without spooking your subscribers?

It’s no secret that most email systems will enable you to embed subscriber information into the body of the emails you wish to send out. The trick here is not to overuse client information. Use it once but then only use it when it’s relevant to the content of the message. So what are the real secrets?

What is the best timing for email marketing?

Most organisations use email marketing. The level of sophistication is where the most difference is found.

Ok, in order to get timing and content perfect, you need your subscribers to tell you what they want and when. The problem is with thousands of subscribers, this may seem like an impossible issue to resolve. Not so!

Once you appreciate the triggers that you can use to automate communication processes and database updates, the value of automation becomes more obvious. Let’s explain this in two parts; firstly, triggers and secondly, actions.

Email marketing techniques #1 – Automation

Triggers

Not only are there obvious triggers within your business such as a customer placing an order but there are a multitude of other triggers which you may not even be aware you can track and utilise. Sophisticated email systems (forget the free ones) have the capability to covertly track subtle interactions, and for that matter lack of interactions with your emails. You may be familiar with the standard information such as open rates and bounces but this takes that email marketing technique a step further. The smarter systems can monitor click throughs. As a report, this information may be useful BUT there’s a better way to use it.

Actions

The question now comes as to what SHOULD happen when a subscriber interacts with your information? Dependent on the trigger you may want a number of different actions. Whether you simply want the database to capture the subscriber’s preference information, you wish to send a follow up email, you’d like your sales team to be notified or even a whole new set of emails is triggered, all of this is possible.
How you set your actions need not be overly sophisticated , although it can be.

The client’s automation was set up to deliver instant notifications to the sales team. The notifications were pre-populated with the subscriber’s information, also detailing their specific interaction.

232 red hot leads were generated within the space of 2 hours for a total investment of less than £1000.

With an average sales value of £3000, a conversion rate of 1% would generate revenue of over £11,000.
These figures become even more attractive as you increase the broadcast volumes. If, for example, the subscriber database was increased to a number of 400,000, the set up and distribution costs would be less than £20,000 but the returns would be in the region of £104M.

In a recent email broadcast.
4000 contacts delivered an open rate of 29% (1160)
and a click through rate of 20% (232).

The real beauty of email is its low distribution cost and instantaneous nature. Scalable email communications need automation and with all the triggers available, delivering comprehensive automated email communication has never been more straight forward. The real key is knowing where email marketing will deliver you best value.
Conditional marketing is the use of preference information to determine the content presented to the subscriber.

Email marketing techniques #2 – Conditional content

This email marketing technique needs a little explanation. If, for example, a travel company’s database showed a subscriber to have a preference for city breaks, the system could use that information to populate the content of that particular subscribers message to be specific to city breaks.

Conversely, a subscriber showing preference toward long haul breaks could have their message content determined to suit them. To use this to best effect, you need to rely on automation and let your subscribers determine the information they want.
Conclusion

Email marketing techniques are used by many organisations but by using the above 2 secrets, the more advanced organisations are gaining business critical edge over their competitors. The examples used are very basic are purely illustrative of the types of functions an organisation may wish to emulate.
To really capitalise on these secrets, an organisation should embrace the technology and apply it in all relevant places.

Find out more about how you can take advantage of these email marketing techniques.

By Ryan Mullins

Top 5 considerations when thinking about marketing automation

When you’re considering marketing automation there are 5 points that need to sit at the top of your decision making priorities. Although marketing automation has clear benefits for many organisations, the key factors for its success are the same.

1. Data you can use for marketing automation

Organisations that have plenty of data are the ones that will benefit most from marketing automation. The reasons are quite simple, without data, it’s going to be an uphill challenge from the off. The kind of data we are talking about begins with basic contact details. Email, mobile and address details are core to communicating with people.

2. Processes that would benefit from marketing automation

Sales processes and buying patterns need to be mapped out comprehensively to gain the most advantage from automation. By mapping processes it not only makes it simpler for setting up your marketing automation, it also helps identifying where there are weaknesses or opportunities to improve and streamline sales processes. You’ll also need to be considerate of the areas where your sales and marketing processes interface with other business systems as these areas can affect the ease of implementation.

3. Commitment to marketing automation

Before you make the decision to go forward with marketing automation, you need to evaluate your level of commitment. There’s plenty of evidence that marketing automation works but overnight success is unlikely. The setting up process can be time and labour intensive so it’s important to be realistic about the time and budget you’re prepared to commit to setting up and evaluating your marketing automation project.

4. Metrics you can apply to marketing automation

How you measure the success of marketing automation is a principle consideration from the outset. It’s important to be very clear and concise about what your marketing automation investment needs to achieve to make it worthwhile. For many, the metrics are sales related, for others, retention is a principle factor. Whatever it is that your business needs, scoping your success metrics are vital to the longevity of your plans.

5. Budget you’ll invest in marketing automation

Moving to marketing automation from campaign driven communication is a major change in the way you operate. Although you can stage budgets, your overall budget needs to be considerably more than your normal campaign type spends. It is possible to gain quick wins and start to benefit from your investment early but you’ll need to be realistic about the size and scope of your marketing automation project and the subsequent budget needs of such an undertaking.

Summary

Marketing automation is not a quick or simple task. The benefits are increases in sales, reductions in administration, improvements in retention and much more. Before you set about implementation of marketing automation in your business, you should speak with a professional who will be able to assess the ease, cost and benefits to you.

By Ryan Mullins

How Email Marketing Automation can streamline your sales process

What is email marketing automation?

Email marketing automation is a valuable marketing tool which enables you to build customer relationships. By automating your email campaigns you can build a profile of your prospects and customers so that you only contact them with information they are likely to be interested in. This is based on their previous interactions, meaning you don’t overload people with information that is of no interest to them.

An example of a simple Email Automation Campaign

A car dealer sends out an introduction email to its database detailing their latest offers on their new models. Our email automation software (rmcom) will automatically record which link each email record clicks on. Based on this information, a second email will automatically be sent giving more information on the model of the car/s they (have previously clicked on) are interested in.

[typography font=”Quattrocento Sans” size=”24″ size_format=”px”]Number of email accounts in the world = 3.2 billion
91% of email users check their account daily[/typography]

Read on to discover the many benefits of Email Automation and how it can help your business increase sales.

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Develop Prospects[/typography]

Email is a tried and tested way of engaging prospects and existing customers alike. With automated email campaigns you filter your marketing campaigns so that you only send relevant messages to your prospects. The more you can relate to people with engaging relevant information, the more likely they are to interact with you and ultimately become a customer.

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Timing is everything[/typography]

You can programme rmcom to automatically contact records at timely intervals. This can be based around key buying dates (contract renewal dates) or you can send emails one day, one week or one month after a previous email has been opened- Anything is possible!

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Personalised Communication[/typography]

One of the most basic functions of rmcom is that you can personalise your email campaigns effortlessly.

[typography font=”Quattrocento Sans” size=”24″ size_format=”px”]A personalised subject line can increase your open rates by over 35%[/typography]

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Unopened email still gets your brand gets promoted[/typography]

Every time emails are sent you increase your brand awareness, just by appearing in their inbox. Remember 93% of emails are checked daily, so even if your email is not opened the odds are high that your company name has been seen just by landing in their inbox.

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Every communication will (eventually) be read[/typography]

If your email isn’t read within a specified time scale, rmcom can be programmed so that your communication will automatically re-send, again and again until it is opened.

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Work your hot sales leads[/typography]

By automating your email campaigns, you free up your sales team’s time to focus on the hot sales leads your campaigns produce.
Every time someone interacts with your email a notification can be sent to your sales team so that they can follow this up….in real time if required!

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Ongoing Promotion of your Business[/typography]

Email automation continuously keeps in contact with your customers. The more frequently your name appears in someone’s inbox, the more likely they are to recognise your company name, remember it, and buy from you when the time is right.

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Reach customers on mobile[/typography]
People check emails on their smart phones. Reaching your customer on their mobile gets your email read, clicked-through and converted. We can also set up campaigns to reach your customers via SMS campaigns.

[typography font=”Quattrocento Sans” size=”24″ size_format=”px”]You will increase your website traffic through email automation.[/typography]

[typography font=”Quattrocento Sans” size=”18″ size_format=”px”]Drive traffic to your website and record it[/typography]

Email gets people who are interested in your brand to click-through to your website. rmcom will record the pages they click through to and even what time of day they are likely to read your email. All this makes targeted marketing campaigns much easier and extremley cost effective.

Get in touch with Renew Marketing if you would like to understand more about how rmcom can streamline your sales process and generate additional sales using email marketing automation.

By Lorraine Mullins

Why do you need marketing automation? Reduce the cost of communication

Marketing automation is big news in business because it helps reduce costs of communication.

It’s simple, machines do things more efficiently than human beings.

So what’s actually meant by marketing automation?

Communicating can be a costly exercise. When you consider call centres and what it takes to run a call centre. Many businesses have off shored call centres to try to reduce cost. In many businesses this has been criticised as people don’t feel like they get a personal touch.

Personalisation of communication is at the heart of quality information exchange.

Communication has success critical features that, when handled correctly, improve quality, success and efficiency. In turn this reduces cost.

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Timing of contact
Relevance of content
Information Exchange

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Reducing the cost of running a call centre and sales operation.

For a business that has 35 teleappointers making outbound sales calls 9-5, 5 days a week. It would also take a sales team of 15 on the road to sit appointments generated by the outbound team.

This business has access to databases of thousands of businesses around the UK. Each teleappointer makes c.100 calls a day generating 2 appointments each. This means 70 appointments a day are being booked. Of these appointments, around 50% drop out and there is a sales conversion of 25% of sat appointments.

With these kinds of stats it doesn’t take a genius to work out that the sales value of wins needs to be 5 figures upwards to satisfy the wages demand, let alone the commissions and operational costs.

This kind of wastage in sales is undesirable but all too common.

The benefits of marketing automation in sales.

So going on the figures above, the outbound sales team are hitting 3500 contacts a day to deliver 70 appointments. One intelligent e-shot with open and click through notifications would provide enough information to determine warm prospects at the time they are most likely to take a call.

Based on an open rate of 25% and a click through rate of 20%, this activity would generate 175 warm leads, requiring 2 teleappointers to work through. This may provide sufficient leads to convert to 70 appointments. Thats would provide a reduction in cost of 90%.

What’s the cost of marketing automation?

There are 3 major considerations when setting up marketing automation.

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Data
If you’ve already got plenty of data, you’re onto a winner. Data can be costly dependent on how targeted your audience.
Content
If you’re already have tons of content and produce tons of content, you’re in a stronger position than those who do not.
Complexity
The simpler your processes, the less they cost to set up. As you add complexity, programming and testing become more arduous.

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Where should you start with marketing automation?

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Gain the assistance of providers who done it before.
Set out your objectives.
Determine your budget for phase 1.
Agree Milestones and KPI’s with your team.
Set out a realistic timeline.

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Marketing automation is quickly becoming a need of any business that wishes to communicate regularly with any group of recipients. Whether it be new business, existing clients or simply news subscribers, marketing automation is one of the most effective methods of keeping costs of mass communication to a minimum.

By Ryan Mullins