Author: Renew Marketing

Google hack – how to achieve page 1 ranking

How do you get your website onto page 1 on google and other search engines?

The secret to achieving a Google page 1 ranking

Achieving a Google search page 1 ranking has swiftly become the Holy Grail for online businesses—after all, how many punters ever bother to go onto the second page of a search? And reaching this nirvana has spawned a whole new industry of SEO consultants and experts who would have you believe there is some arcane and complex magic for nudging your way up the search results.

But…getting onto page 1 for a Google search isn’t difficult at all!

Yes—that’s true, despite what SEO and internet gurus might have you believe. It’s simply a matter of following a specific formula and being mindful of competition for the phrases you want to rank for. And we’re willing to share the secret with you, so you can reconfigure your pages to achieve the Google, Bing or Yahoo search ranking you want.

Just a word before you start…

Take this example: a local insurance broker approached us and said, “We want to appear on page 1 of Google.”

We asked them what search term they wanted to achieve page 1 for.

“Insurance!” they said, naturally enough.

We had to ask, “How deep are your pockets?”

With the pressure of online competition, not deep enough! And this is the root of the problem. This company, by wanting to rank on page 1 for “insurance” was setting itself up in competition with all the hundreds of thousands of other insurance companies all over the world. And although “insurance” is an applicable search term for this small local business, it does nothing to set them apart from the rest of the competition.

The problem is, how do you rank on page 1 without diluting your message?

It’s all to do with the search terms you choose. If you pick a high competition key phrase that attracts a huge volume of searches, you’ll find it nigh on impossible to achieve a page 1 rank on Google or any of the other search engines. Not totally impossible—but if you do get to the top, your competitors will be snapping at your heels and you’ll find it incredibly difficult to maintain your position.

So how can you achieve a page 1 ranking?

Here’s our guide to raising your page up the search engine ranks.

  1. Research your keywords to differentiate your business. For example, if you’re an insurance broker in Bedford, specialising in commercial risks, don’t attempt to be page 1 for “insurance”. You’ll be better served by ranking for “commercial insurance Bedford”.
  2. Understand search volumes. Once you’ve identified some possible search phrases for your business, you need to be mindful of how many people are using them. After all, being number 1 for a phrase that nobody is using isn’t going to make you particularly discoverable.
  3. Identify your site’s key pages. There will be certain pages on your site that are valuable to you and your customers. You need to know which pages these are and what information your visitors are looking for. Use analytics to identify your top ranking pages.
  4. Optimise your site to make it easier for Google to read. Google isn’t human and it needs information to be configured in a specific way in order to find it. If you leave out what it’s looking for, your pages won’t rank.  Every single page needs to contain the following information:
  • Key phrases that are specific to the page
  • META Title – this needs to contain the key phrase(s)
  • URL – must contain the key phrase(s)
  • META Description – also needs to contain the key phrase(s)
  • The first, second and final paragraphs must all feature the key phrase(s)

If this still seems a little daunting or if you simply haven’t the time to review all the pages on your site, we can help you to gain a page 1 ranking for Google and other search engines, such as Bing and Yahoo. Our first step is to assess your site and make a recommendation on how much work will be required. Then you can decide whether you’d like us to transform your search engine rankings.

3 tips to choosing the right film production company

Choosing the right film production company can be challenging.

With film now being so popular as a marketing resource, there’s a mass influx of professional film production companies. Determining which film production companies are professionals and which ones simply call themselves professionals may not be the easiest so here are some tips to help you avoid costly lessons.

Film is one of those areas of marketing, even more so if you are new to it, that it is essential to choose the right company to work with. Professional filming doesn’t come cheap and the last thing you would want is buyer’s remorse from simply not going through the correct selection criteria.


When choosing any new supplier, you want to ensure that their criteria matches yours. It’s important for a number of reasons, probably the greatest being the synergy of expectations and results as you move forward.

Let’s face it, if you’ve decided film is the way forward for you, you want to make every penny count! That’s why all of the top brands of the world invest so much into it. When executed well, it just works.

Here are 3 things to evaluate when you’re choosing your film production company.

1. Heritage

You need to know that the supplier you choose can (and more importantly will) deliver. It would be wise to look for a company / team who have invested the man hours to have all the necessary experience. Malcolm Gladwell cites 10,000 hours as being the yard stick by which to measure peoples’ level of expertise. Once past 10,000 hrs they can be categorised as ‘expert’.

2. Value

Ensuring that you gain value from your production company means that they should be taking a very keen interest in your needs. It may be that your budget and expectations are mis-aligned but a brilliant production company will not only talk you through this but they’ll also discuss with you how you will be able to make your budget work all be it if it’s not the Spielbergesque feature film you had first imagined.

3. Professionalism

Before you’ve worked with a company, you may think it difficult to measure their professionalism but there are a number of ways you can check their credentials in this vital aspect of your decision making process. The first thing you can do is speak with their existing customers. A good company will always have happy customers who are pleased to speak with you. You should perhaps think about asking them about things that have gone wrong and how they’ve been resolved. Accidents do happen and in actual fact, how a company deals with these mini crises is a very good measure of their overall professionalism. You should also ask to see risk assessments and method statements. If these aren’t present, this is a very clear warning signal. Finally, how comprehensive is their insurance? You need to know that all the liabilities are covered and no-one, particularly you, will end up out of pocket as a result of some unforeseen circumstance.

In summary

The hand held domestic video footage of baby biting other baby’s fingers is not the future of video on-line.

Many of the top brands have come to the realisation that if they have a clear enough “call to action” to drive enough traffic to their web-site, those brands are now able to consider themselves in the same way as a genuine TV channel. But this position carries responsibility. Your “viewers” have expectations about the quality of the video they watch on-line, and if other competitors have video on their site at genuine TV quality, they will expect the same from you.

With the BBC’s iPlayer and other on-demand broadcast domains, the consumer can now watch the same TV quality via a digital source as they expect via their satellite dish or digital aerial. So your on-line offering needs to be produced at that TV standard, and the quality must be conveyed through to the viewer by maximising playback and data rates, which are still considered a “black-art” by some, but not by our chosen partner.

The camera’s, lights and all the other kit plus operators MUST be the best, not kids just out of film school with a handy-cam coupled with a cheap piece of plastic on the front masquerading as a lens and then some basic software to edit on. The director needs to be able to write a script, if called for, so the edit has depth and tells a story. That’s how you elevate a basic edit into a short film. The producer and the director need a proper TV background and plenty of practical familiarity and experience, not just cutting the family’s holiday video’s. And for those clients who do not have any professional TV or video production experience it can be extremely hard to ascertain who out there is experienced and will bring gold standards to the table, and those that have only the basis of an understanding of how to make a strong, striking and effective film.

Choosing the right film production company is imperative to maintain control over your costs and satisfy the quality needs of your company.

By Ryan Mullins