One of the good things about the motor trade is the amount of mobile numbers they’ve got on their databases. There are still many though who miss out on the advantages of having this information. SMS is an extremely powerful way to generate business. It’s easy, quick and very good value for money.

161 cars sold from 6000 text messages sent 

Here are 5 ways to use SMS in a car dealership to generate extra revenue.

1. Use SMS in a car dealership for events

What better way to invite people to your event than send them a personal text? With automatic response you can use the reply to book their attendance and even send them additional information – All whilst your team get on with what they’re meant to be doing.

2. Use SMS in a car dealership for sales

Let your customers know that a new vehicle has arrived or that you’re offering a special deal. Use sms replies to interact with your customer before you’ve even spoken to them.

3. Use SMS in a car dealership for aftersales

MoT reminders and service reminders are 2 places that sms can be great for getting customers booked in. Using automated responses the customer could even book in by text. The ultimate in convenience.

4. Use SMS in a car dealership for servicing

A vehicle in the workshop needs some extra work and authority from the customer. Simply send them a text with the details and let them reply ‘yes’ to authorise the work. Could it be simpler? Easy, convenient and quick.

5. Use SMS in a car dealership for settlement requests

When a customer requests a settlement figure on their vehicle, the chances are that they’re in a showroom looking at a new vehicle. There’s the obvious customer service angle of sending the settlement figure to the customer by sms but there’s also an opportunity to send a text alert to the original sales person to give the customer a call.

Hopefully you’re already using sms to help your customer experience and deliver more sales.

Need more help?

As specialists in marketing and automation, we not only put all the creative together for our customers including writing text messages and producing supporting materials such as banners and email templates, we also handle the whole communication process and database administration with our rmcom system. rmcom is a software system already used by many motor groups in the UK and further afield, simply rebadged to us.

By Ryan Mullins