Category: Mobile marketing

Mobile marketing is a massive growth sector as mobile phones have become the number one piece of technology people are never far away from. Expect this marketing method to transfer to smart watches as the market grows.

Mobile compatible marketing

Mobile compatible marketing -ABC guide

Mobile compatible marketing – ‘going mobile’ or being ‘mobile compatible’ is one of the most current topics in digital marketing. Customers often ask us to factor this in to our solutions and it is for all the right reasons.

This simple ABC gives you an overview of the main considerations that affect moving your communications into mobile territory

A – relevance

You should use the analytical information available to you to decide just how important mobile compatible marketing is. Often when we look at analytics for our clients, the results aren’t what our customers expect. This isn’t solely specific to the use of mobile either. It is surprising how many organisations still don’t use analytics to evaluate their online and digital marketing investments. It’s a free service and helps you make informed decisions about developing your online and email strategies.
Keep your choices in perspective.

B – design

The whole point of mobile compatible marketing is useability. Responsive websites and email work on the principle that on a smaller screen (than a desktop) they look different. This may mean bigger and fewer buttons, larger images and simplified navigation.
The general rule of thumb for us is – the rule of thumb. If a user has to use any more than their thumb to navigate your media, it has failed. If, however you can successfully navigate your media with the use of a single thumb, the design is ticking the first part of the ‘designed for mobile’ criteria. There are other considerations too, including colour choices, font sizes.
The primary focus is the rule of thumb.

C – investment

Going mobile doesn’t need to cost a fortune and you are able to adapt existing collateral relatively easy. Brand new collateral is even easier to achieve the cross over with many templates and themes being responsive out of the box. These form a strong set of foundations to edit and tweak to make them suit your needs exactly.
In terms of budgeting, you will need to allow additional resource for design and programming but its not something you need to do all at once. If you follow the advice in A and B you’ll find that your budget will stretch and accommodate a number of mobile optimised solutions without causing any major upsets.

In conclusion, moving to mobile compatible marketing is as easy as it is effective.

If you need help taking your collateral to mobile readiness, there’s plenty of help at hand.

By Ryan Mullins

Email marketing guide for novices

Email Marketing Guide

 
Email marketing is probably the most common form of marketing. Marketers in large companies, small companies and everything in between use email marketing. Email marketing crosses all sectors and is used for all sorts of communication. This Email marketing guide gives you an insight.
 

Why is email marketing so popular?

 
Email marketing is probably the most common form of marketing. Marketers in large companies, small companies and everything in between use email marketing. Email marketing crosses all sectors and applies to all sorts of communication.
 

Which email platform should you choose?

 
In truth, you’ve likely already got a system in place. The first thing to do is make sure you’re utilising it to it’s full potential. The discipline of regular email marketing is something marketing teams must be well versed in. You should only consider changing what you’re already using if you’ve identified shortcomings. If you have, are they hindering results?
 
With so many variables what do you need to get right with email marketing? A point hotly debated by many, we at renew use an evidence-based approach as our standard.
 

Data

 
The number 1 critical factor with email marketing is data. The quality of your data determines the scope of your success. As such some sectors achieve great success, while others continue to struggle.
 

Subject line

 
Millions of emails don’t get past the subject line and go straight to the trash can. Your subject line is the first part of your email marketing that’s easy to test. It’s also easy to determine what works.
 

Responsiveness

 
Does your email marketing work on a mobile phone?
A huge proportion of email marketing is viewed on mobile. If you haven’t thought of your target audience and user, you risk the trash can. Why risk recipients unsubscribing by sending emails they can’t view on all devices.
 

Content

 
As with websites, is the content of your email focused on the recipient? First step is forget what you want to say and consider what the recipient wants to read. The more you bring content round in line with this, the greater your successes are likely to be.
 

Call to action

 
What should someone do upon reading your email? What action do you want them to take? What’s in it for the recipient? Your call to action needs to be obvious and direct. Make it easy for your recipients.
 
By using good data, a subject line that will grab the right kind of attention. A format that can be easily read, content that they’ll want and a clear call to action. The basic formula for successful email marketing.
 
At Renew Marketing, email marketing delivered for clients takes all this into account..
 
Our email marketing clients contact us because they want better results from their marketing.
 
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Marketing Automation – Improve Your Sales Process And Increase Profit.

Would you like to increase sales, improve awareness of your brand, or improve your sales and marketing activity in another way. Are you restricted by budget and time?

Marketing Automation will save you time, money & improve results. Here are just a few reasons why:

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  • Automating your sales process means that your business development strategy is always carried out. No more excuses that you ran out of time to follow up leads.
  • With marketing automation you can make cold calling a thing of the past. You will automatically know who is interested in your company based on their interactions with your email. That not only saves time when making sales calls, it also gives your sale team a focus and a much better chance of getting the result they are looking for.
  • You can tailor your messages to prospects, existing customers or previous clients so that they receive relevant information from you. Making sure the right prospects get the right information increases your chances of getting the result you need.
  • Automatically following up initial enquiries or chasing previous customers means your company will never miss a sales opportunity. Even if an email isn’t read, it is very likely that they will have still seen your brand name appear in their inbox, keeping your company name in their mind.
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SAVE TIME

Sales tasks are automatically triggered and followed up.

SAVE MONEY

Reduce the cost of sale by reducing staff costs

GET RESULTS

No matter how busy your day has been your business development tasks will always be carried out, improving your sales figures.

Marketing Automation helps all types of businesses and organisations to improve sales, profits, retention whilst also reducing costs and effort.

By Lorraine Mullins