renew
rɪˈnjuː
verb
- resume (an activity) after an interruption.
“the business renewed their marketing strategy and achieved more”
synonyms: resume, return to, pick up again, take up again, come back to, reopen, begin again, start again, restart, recommence; - More give fresh life or strength to.
“They would achieve more with a renewed strategy”
synonyms: revive, regenerate, revitalize, reinvigorate, restore, breathe new life into, resurrect, resuscitate, awaken, wake up, rejuvenate, stimulate;renovate
“they needed a new strategy to renew their success”
marketing
ˈmɑːkɪtɪŋ/
Noun
- the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
“The company outsold its competitors with stronger marketing”
“With more effective marketing the company renewed its sales strategy” - the provision of goods or services to meet customer or consumer needs
“The marketing worked because the company understood the needs of consumers”
Henry Ford said “Half my advertising is a waste, I just don’t know which half” and times are different. Renew Marketing is about providing customers with the facts from which they can make informed choices about their marketing activity.Ryan Mulllins
When is a marketing agency a business consultancy?
Renew Marketing would argue that these two specialisms are indivisible. At least, any marketing agency worth its salt must view its clients from a business consultancy perspective. This is because there are sadly few businesses who know their marketplace, how to reach it or what vital information to communicate about themselves. An effective marketing agency will therefore establish a brand that matches its clients needs but may well help redefine the client’s direction, targets, aspirations and values first to create that brand.
This cannot be done without solid evidence: facts and statistics that are measurable, rather than opinions that are open to interpretation. At Renew Marketing we have the right people with the knowledge and expertise to research you, your marketplace and your competitors. We employ methodology that is more science than art, applying mental rigour to the process. Only then do we make recommendations as to what the right solution is. That said, we’re easy to work with and our turnaround is fast – because in business, time is of the essence.